So, I tried it for two months and though I'm not sure that it has replaced our current brand, yet, I do have to say that it lives up to everything it claims!
Their slogan is: FIGHT FOR YOUR RIGHT FOR FRESH BREATH!
That cracked me up because I never thought of my breath as being apart of my inalienable rights!! The first time I tried it I noticed a pleasant cooling effect. My mouth felt like I swallowed a snowman in a pepperment factory! My teeth felt like glass they were so slick! All around my mouth felt great. Now, I wasn't going to go around asking people if they felt my breath was better than it was the day before so I just took Tom's word that my breath had long lasting freshness.
It's "Goodness Guaranteed" assured me that it helps stop bad breath without the burn. While it did have an incredible cooling effect, it never once burned my mouth. I use a Sonicare tooth brush that is on a timer (2 minutes, I believe) and my mouth was comfortable the entire time.
I gave this toothpaste an A for effectiveness and for being all-natural and will continue to use it until the tube is empty. If Tom decides to include Cinnamon flavor to the Wicked line, it just MAY entice me to switch over completely :)
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Are you concerned about the ingredients that go into the products you buy? We are too — and we want to share as much detail as possible with you, so that you can feel comfortable choosing Tom's. That's why we share every ingredient, its purpose, and its source.
Active Ingredients
Name | Purpose | Source |
---|---|---|
Sodium monofluorophosphate | Decay prevention | Fluorspar (calcium fluoride), an ore |
Other Ingredients
Name | Purpose | Source |
---|---|---|
Glycerin | Moistener | Vegetable oils |
Water | Consistency | Maine aquifer |
Hydrated silica | Stain removal | Purified silica from the earth |
Calcium carbonate | Mild abrasive | Purified calcium from the earth |
Xylitol | Flavor | Birch trees or corn |
Natural flavors | Flavor | Natural oils derived from the leaves of mint and other aromatic plants |
Sodium lauryl sulfate | Dispersant | Derived from coconut and/or palm kernel oil |
Carrageenan | Thickener | Seaweed (Chondrus crispus) |
Licorice Root Extract | Breath Freshening | Licorice Root Extract |